LESS IS MORE
WE CREATE CLEAN, SMART PRODUCTS WHILE CURATING A THOUGHTFUL APPROACH TO SHOPPING. THIS IS LUXURY.
Our Philosophy
LUXURY IS A FEELING
OUR LIPSTICK AND LIP LINER PRODUCTS ARE MADE IN ITALY, WITH THE CARE AND CALIBER OF ESTEEMED TRADITION. IT’S THE FEELING THAT DELIVERS INDULGENCE. JUST A FEW SIMPLE PRINCIPLES MAKE IT SO.
Clean
WE CAREFULLY SELECT AND USE ONLY CLEAN, HIGH-PERFORMING INGREDIENTS. THIS LIPSTICKS AND LIP LINERS HAVE NO PARABENS, NO PHTHALATES, AND ARE MADE IN ITALY.
Performance
PERFORMANCE STARTS WITH INGREDIENTS. WE USE HIGH-QUALITY, CLEAN INGREDIENTS TO ENSURE THAT OUR PRODUCTS DELIVER AN ULTRA-CREAMY APPLICATION AND COMFORT WEAR.
Pigment
THE HIGH-PERFORMANCE PIGMENT IN OUR FORMULAS CREATES RICH SHADES AND COLOR OPACITY FOR ALL-DAY WEAR.
Luxury Meets Sustainable Packaging
Details like hand-feel on the finish of the box are part of finding simple luxury every day. All our packaging is recyclable.
“LESS IS BETTER...
WHEN DONE RIGHT”
- Ashley Robertson, FounderAFTER YEARS OF EXCESS AS A PRODUCT TESTER, FOUNDER ASHLEY ROBERTSON BUILT THIS AS THE ONE-STOP COLLECTION FOR CLEAN, CURATED BEAUTY. INSPIRED BY BOTH LUXURY AND LESS, THIS WAS BORN.